Space Cost:

Raw Space: ITL. 306.500 (approximately US $172) x sq.m. (+suppl. open sides) (2 open side: +10%; 3 open sides +15%; 4 open sides +20%)
Services costs (obligatory): ITL. 22,500 (approx US$12.70) x sq.m.
Registration fee: ITL. 1.350.000 (approx US$760)
VAT: Add 20% on total price

Description of Event: Internet World™ Italy '99 is the new exhibit sector of SMAU devoted to the Internet, Intranet and World Wide Web. Successfully launched in 1998 as one of SMAU's four main themes, Internet World^TM at SMAU will be Italy's premier business-tobusiness meeting place for everything relating to Europe's expanding Network business and the new industry of communication.

Who Will Attend: Corporate IS management, IS integrators, media, marketing professionals, Web developers and development teams, Webmasters, VARS, advertisers, distributors, communication network managers, Web content providers, ISPs.

Estimated Attendance: Over 470,000 business to business professionals are expected at the 36th edition of SMAU.

Market Facts: Italy is Europe's fastest growing online community. SMAU is Europe's leading Fall ICT event. Italy and SMAU are strategically positioned as the gateway to Mediterranean countries. Internet World at SMAU is an unparalleled opportunity for exhibitors to enter the developing ICT market.

Benefits of Exhibiting: Establish and strengthen partnerships, joint ventures, licensing agreements and distribution channels. Reach a large audience of resellers and corporate buyers with a demand for Internet/Intranet products and services. Benefit from the Internet World & SMAU brand names and reputation for delivering high quality professional attendees at world class events.

Conferences: The Conference programs focus on emerging industry issues and trends, marketing, advertising, e-commerce and finance, among others. Whether you are an IT professional looking for a connectivity solution, a marketer exploring on-line opportunities, a company executive who wants to build an Internet infrastructure, or a web designer in search of the latest development tools, Internet World Italy '99 will make your Internet strategies a reality.

Promotion of the Event: As an exhibitor at Internet World Italy '99, all participating exhibiting companies will be part of an aggressive and intense Direct-Mail marketing campaign. The campaign will focus on the Internet community, the IT industry including the financial and governmental sectors. There will be an extensive print ad and promotional campaign in major newspapers, financial publications and vertical sector IT trade publications. Also included will be a comprehensive public relations program, which will include extensive media coverage of the event. Our internet.com web site has worldwide distribution and acceptance and is received by over 25 million viewers per month.

Additional Information: For information on this show and other worldwide Penton Media events, contact Paul Gillis on +1 508 748 5122, e-mail: international@mecklermedia.com. You can also visit our Web site at http://www.smau.it/magellano/english/smau99/esporre/aree/iword.htm.