You may plan a great party, but if you forget to send out the invitations, no one will show up.

The same holds true for a web site. Unless people know about the web site and are given a good reason for taking a look, no one is going to visit, no matter how wonderful the web site design and no matter how reliable the web site hosting.

Creating awareness for our client's activities is not an afterthought, but an integral part of their online campaign. We are vigilant in seeing that the appropriate audiences are made aware of a clients' online contributions by using a combination of advertising and public relations strategies. This extends not only to web sites that Tenagra produces but also to sites for which Tenagra exclusively provides promotional and public relations services.

Tenagra raises awareness of its clients' web sites by:

Registering web sites in major as well as industry-specific search engines, directories, and review lists. More

Writing news releases and distributing them through Tenagra's extensive media network of reporters that cover online activities.

Recommending various newswire releases and coordinating newswire distribution.

Performing research to locate specific online forums at which a target audience may be found, and then writing appropriate announcements for that forum.

Developing story ideas, and then "pitching" those ideas to the media.

Creating and implementing original online and off-line promotions and strategies.

Designing advertising banners, locating worthwhile online advertising buys and negotiating those buys on behalf of clients.

Integrating a client's online efforts with their off-line marketing promotional activities.

Implementing guestbooks and mailing lists to build a foundation of people interested in receiving news of web site updates.

If you build it, they WON'T come. Not unless people know about it.

By promoting a web site to a qualified audience using "Internet acceptable" strategies, Tenagra is able to transform a web site from a wallflower into the belle of the ball.