You need an ad management software package to track impressions and clickthroughs for banner ads on your Web site. Here's a comparison chart of available products.
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Ad Banner Rotation Packages
Ad Management Software Comparison
In the first section of this article, we discussed the various features to look for in an ad management package, including media support, reporting and targeting.
In the second section, we took a look at available packages one by one, from cheap shareware programs to 5-figure megapackages.
| Product |
Price |
Company |
Phone |
Web Site |
Email |
Operating Systems |
Web Servers |
Network Delivery |
Multiple Ads on Same Page |
"Rich" Banner Support |
ALT support |
TARGET support |
Even Delivery |
Page Targeting |
Day/Time Targeting |
IP/Registration Targeting |
Online Reports |
Email Reports |
Cache Defeating |
| AdJuggler 3.1 |
$995.00 per license |
Digital Nation |
703-642-2800 |
http://www.adjuggler.com/ |
aj-sales@dn.net |
Solaris, BSDi, NT |
Netscape, IIS, Apache, NCSA |
no |
yes |
no |
yes |
yes |
yes |
yes |
yes |
no |
yes |
yes, but lame |
|
| AdManager 4.0 |
$1,000 per month and up |
Accipiter, Inc. |
919-872-7755 |
http://www.accipiter.com/ |
sales@accipiter.com |
Solaris, NT |
Netscape, IIS, Apache |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
| Open Ad Stream |
$8,000 and up |
RealMedia |
215-654-8376 |
http://www.realmedia.com/software/indexs.html |
rmsales@realmedia.com |
Solaris, SGI Irix, IBM AIX, P Unix, BSDi, Free BSD, Linux, DEC Alpha Unix, Windows NT |
Netscape, IIS, Apache, NCSA |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
no |
yes |
| Dynamo Ad Station 3.0 |
$35,000 |
Art Technology Group |
617-859-1212 |
http://www.atg.com/products/dcs/ad_station.html |
sales@atg.com |
Solaris 2.5, 2.6;Windows NT 4.0 |
Netscape Enterprise Server 2.0, 3.0, 3.5.1;Netscape FastTrack Server 2.0.1;Microsoft IIS 3.0, 4.0;Apache Server 1.2.6, 1.3 |
yes |
yes |
yes |
yes |
yes |
sort-of |
yes |
yes |
yes |
yes |
no |
yes |
| Central Ad PRO 3.0J |
$159 |
Central Ad Software, Inc. |
not available |
http://www.CentralAd.com/home.htm |
support@centralAd.com |
NT/95 and UNIX |
"Just about any." C code can be locally compiled. |
no |
yes |
"Yes -- but not as easily as GIFs and JPEGS." |
yes |
yes |
sort-of |
yes |
yes |
no |
yes |
no |
some |
| AdServer 3.1 |
$40,000 and up |
NetGravity |
650-655-4777 |
http://www.netgravity.com/products/ |
info@netgravity.com |
Solaris;Windows NT;SGI Irix;DEC Alpha UNIX |
Netscape Enterprise Server;Microsoft IIS;Apache available with NetGravity consulting |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
no |
yes |
| Radiation AMS Ad Management System 2.1 |
$999 |
GlobalMedia Design |
407-657-8990 |
http://www.radiation.com/ams/ |
orders@radiation.com |
NT/95 and UNIX |
Any POSIX Compliant Unix platform compatible with BSD Unix. (Tested platforms include BSDi, IRIX, SunOS, Solaris and Linux) --or-- Windows NT/95 with a perl-friendly webserver. |
no |
yes |
yes |
yes |
yes |
sort-of |
yes |
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no |
yes |
no |
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| Adfinity |
CPM-based. $0.75 - $2.25 per thousand impressions served. |
Intelligent Interactions Corporation |
703-706-9500 |
http://www.adfinity.com/ |
sales@ipe.com |
Sun Solaris 2.5, IRIX 5.3 and higher, NT 4.0,LINUX 2.0 |
Any CGI compliant Web Server (ie: Netscape, Apache) |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
yes |
none |
This article is in three parts:
- Introduction - Features, Targeting and Reporting
- Products
- Product Comparison Chart
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