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End of the Mac Web as We Know It

It's been a very slow month for rumors, but we finally have a new one.

3/31/2K: No longer beleaguered, Apple Computer has finally accomplished it's ultimate goal of controlling the Mac web. They have forced sites to pull articles and photographs, hijacked domains, and even shut down Mac Cards, a noncommercial ecard site.

Through iReview, one of their iTools, they are feeding traffic only to a select group of lapdog sites (no offense intended to Small Dog Electronics).

But that was just the beginning. Effective April 1, 2000, the anniversary of their incorporation, Apple will be celebrating their anniversary in style -- by shutting down the vast majority of Mac sites on the internet. Any site with the word "apple" or "mac" in its name has been contacted by Apple's ever vigilant legal department and told to "get the Mac out."

Expect to see a huge change come over the Mac-centric web on Saturday, April 1, as many sites make a shift away from their first love, the Macintosh, to a completely new focus. Several webmasters I've been in contact with say it's just been a matter of time before Apple shut them down for not being positive enough about Steve Jobs, Apple Computer, OS X, Microsoft products, Apple's iTools, ClarisWorks 6 -- let alone any mention of rumors or rumor sites.

Expect significant changes tomorrow. I'll have to start digging dirt on other companies, since the least hint of a Mac rumor, no matter how tongue-in-cheek, could subject myself and my publisher to a lawsuit from the once-beleaguered Apple. Like the rest of the Mac web, we don't have the money for the lawyers necessary to fight, so we're switching.

Switching to what? I can't say, but be sure to surf the web on Saturday to see what the creative Mac webmasters have come up with to stay in business despite Apple's best attempts to shut them down.

 - Anne Onymus

Further Reading

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The Rumor Mill is part of Low End Mac. This site has no affiliation, actual or implied, with Apple Computer, Inc. The site exists to provide an alternative to real rumor sites. Any logos, slogans, names, or representations used or made are done so in the above context. All information on The Rumor Mill (and the rest of Low End Mac) is copyright ©1999-2000 by Daniel Knight, unless otherwise noted, and may not be reproduced in any form without prior consent. All Rights Reserved.

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