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	Other World Computing: 9.1GB Apple ROM SCSIs only $175.00, Sonnet G3 starting at $126.50, G3/400mhz only $197! Check Out These Deals and More at OWC! Only $5 for FedEx delivery too. Click Here! Norton AntiVirus and Norton Utilities for Macintosh: Protect your Mac from viruses and repair disk problems quickly and easily with our award winning products. Click for a FREE download of Norton Antivirus! Beyond the Box? 10 January 2000 Paulo Rodrigues Apple's new breed of yet-to-be-announced "beyond-the-box" computers -- which don't fall into the four main categories of professional and consumer desktop systems and portables -- will bring big changes to Apple's marketing strategy. Or will they? Let's start with the Mystic, the code name of the new multiprocessor Power Mac G4. It has long been called a beyond-the-box system because it's a different model than the Sawtooth G4. If you think a little, though, the Sawtooth would be a beyond-the-box system too, because it's motherboard design is very different than the Yikes it sold alongside for a few months. Apple, however, called them both the Power Mac G4. Verdict: Not beyond the box The P7A, the new iMac with the 17-inch screen is another model in question. It's larger screen and modified industrial design distance it from current iMacs, but all three other models are sort of different from each other anyway. What? Three models? Yes, the new iMacs already come in three different models, despite occupying just one space in the box. That's Apple's new iMac marketing strategy, remember? A mostly similar fourth model wouldn't affect the box at all. Verdict: Not beyond the box The upgraded iBooks, with 64 MB of RAM, possibly a DV model with a FireWire port (FireWire is already on the iBook's motherboard) and a speed bump, and/or a graphite Special Edition, are another one to think about. Wait, with this model lineup, they would be just like the new slot-loading iMacs. And like I said before, they take up just one space in the box. Verdict: Not beyond the box The eBook (though I prefer the more puny PocketBook), the ever-expected shrunken PowerBook with an XWIDE screen and lower price, has been talked about long before word leaked out that Apple was creating products outside the four-box matrix. This is a tougher one, since there is no strategy to compare to it. Or is there? Even after Apple first demonstrated "The Box" back in May 1998 with the introduction of the iMac, it still created new models with different industrial designs. The Wall Street PowerBook G3 is one of them. The somewhat rare model with the 12.1-inch TFT screen had a different case design than the other 14.1-inch models, to accommodate the smaller screen. Minor case differences also exist between the iMac and iMac DV/DV SE, and major ones occur between the current iMacs and the P7A, which I've already classified as an inbox system. Verdict: Not beyond the box All of Apple's new (and unannounced) systems have a decent excuse to belong in The Box. In fact, only Apple's revamped web site ventures beyond it -- and it doesn't have a startup chime. Recent Articles by Paulo Rodrigues The G4 Cube and Radeon fans, 8/16/00. How ATI spilled a trade secret. Oops. Review: ihateapple.com, 8/2/00. Believe it or not, it's an excellent source of information, albeit biased against Apple. Cease and Desist, Apple-Palm Fans!, 6/20/00. "You can't wait for Apple and Palm's new PDA, can you? Dream on! It ain't gonna happen." USB Printer Sharing: GrayShare 2000, 6/16/00. USB Printer Sharing is rooted in Apple's old GrayShare technology, but with some refinements. Fruit-flavored slot of death?, 5/31/00. Slot-loading drives and laptops could be a dangerous combination. more on the Tangerine Fusion index Recent Editorials at Low End Mac Building rumors, fooling Slashdot, Anne Onymus with Dan Knight, 8/18. We didn't set out to fool Slashdot or anyone else -- and we explain how to build your own rumors. Don't upgrade that Quadra 630, Adam Robert Guha, Apple Archive, 8/18. Most upgrades for this particular model just don't make economic sense. Browse different, Dan Knight, Mac Musings, 8/18. One way browsers could improve the Web surfing experience. Mac-N-DOS list. Yes, it's a bad pun, but if you have to use both Macs and Windows, this new list could be a great resource. New iMacs: Something for everyone, Kel Taylor, Mac to the Future, 8/17. "...the iMac has grown into a family, and a large one at that." Apple ditching G4, Anne Onymus, 8/17. Apple embraces IBM and the G5, leaving Motorola behind. Happy Birthday, iMac!, Dan Knight, iMac Channel, 8/16. "The iMac has redefined the industry and redefined Apple as a trendsetter." Be thankful for Apple secrecy, Stephen Van Esch, Mac Scope, 8/16. There really is a good side to Apple secrecy. The Land Before Silicon, Manuel Mejia, Mac Daniel, 8/16. Travels in Russia with a PowerBook 100. My First Mac Clone, Spencer, My First Mac, 8/15. Sometimes your first Mac isn't even made by Apple. Observers closing on Team Nippon, SETIonMac, 8/15. We've been catching up for about two months; we should pass them any day now. New @ Low End Mac: Receive email information on new links. <go to the Tangerine Fusion home page> Tangerine Fusion begun February 29, 2000. All Tangerine Fusion articles ©2000 by Paulo Rodrigues. Low End Mac established April 7, 1997. This page, the entire Low End Mac site, and all subsites of <lowendmac.com> copyright ©1997-2000 by Dan Knight unless otherwise noted. All rights reserved. LINK POLICY: This site allows and encourages links to any public page, so long as the linked page does not appear within a frame that prevents bookmarking the linked page. Low End Mac is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Computer, Inc. Apple, the Apple logo, Macintosh, iMac, and iBook are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are hereby acknowledged. LinkExchange Member