
The Voom Factor- 25 August 1999
- Paulo
Rodrigues
In case you don't remember, Voom is the stuff under
Little Cat Z's hat in The Cat In The Hat Comes Back,
by Dr. Seuss. It cleaned up all the snow and turned it back
to its original snow white color. "So what?" you might ask. "What does that have to do with
computer sales?" Well it's quite simple: Apple Computer, which was once
almost invisible to the computer purchaser, has cleaned up
the computer industry just like Voom, from the microscopic
Little Cat Z, cleaned up the snow. Major
PC manufacturers like Compaq have laid off thousands;
eMachines has ripped off the iMac's industrial design with
its eOne and is facing a lawsuit; Hewlett-Packard, Compaq,
Packard Bell, and others have copied Apple by offering
several translucent colors for their machines with color
coordinated peripherals; and it was the Apple iMac that
popularized Intel's USB standard because (1) it sold like
hotcakes and (2) it had no other ports to compete with the
USB's. I am reminded of a current ad for the Swiffer, a dust mop
that uses static cling to pull the dust in and make it stick
to the mop. The voice-over says: "Once Swiffer arrives on
the scene, the scene will be much easier to clean." This also reflects one feature of Apple's new computers:
they clean up their surroundings. This effect comes for two
reasons: - An owner of a new Apple computer is inclined to
perfectionistically clean up the area where it is
located, and
- a messy desk looks a whole lot cleaner with, say a
Lime iMac than with a gray IBM Aptiva.

Recent Articles by Paulo Rodrigues- The G4 Cube and Radeon fans,
8/16/00. How ATI spilled a trade secret. Oops.
- Review: ihateapple.com, 8/2/00.
Believe it or not, it's an excellent source of information, albeit
biased against Apple.
- Cease and Desist, Apple-Palm Fans!,
6/20/00. "You can't wait for Apple and Palm's new PDA, can you?
Dream on! It ain't gonna happen."
- USB Printer Sharing: GrayShare 2000,
6/16/00. USB Printer Sharing is rooted in Apple's old GrayShare
technology, but with some refinements.
- Fruit-flavored slot of death?,
5/31/00. Slot-loading drives and laptops could be a dangerous
combination.
- more on the Tangerine Fusion
index
Recent Editorials at Low End Mac- Building rumors, fooling
Slashdot, Anne Onymus with Dan Knight, 8/18. We didn't set out
to fool Slashdot or anyone else -- and we explain how to build
your own rumors.
- Don't upgrade that Quadra
630, Adam Robert Guha, Apple Archive, 8/18. Most upgrades for
this particular model just don't make economic sense.
- Browse different, Dan
Knight, Mac Musings, 8/18. One way browsers could improve the Web
surfing experience.
- Mac-N-DOS list. Yes, it's
a bad pun, but if you have to use both Macs and Windows, this new
list could be a great resource.
- New iMacs: Something for
everyone, Kel Taylor, Mac to the Future, 8/17. "...the iMac
has grown into a family, and a large one at that."
- Apple ditching G4, Anne
Onymus, 8/17. Apple embraces IBM and the G5, leaving Motorola
behind.
- Happy Birthday, iMac!, Dan
Knight, iMac Channel, 8/16. "The iMac has redefined the industry
and redefined Apple as a trendsetter."
- Be thankful for Apple
secrecy, Stephen Van Esch, Mac Scope, 8/16. There really is a
good side to Apple secrecy.
- The Land Before Silicon,
Manuel Mejia, Mac Daniel, 8/16. Travels in Russia with a PowerBook
100.
- My First Mac Clone, Spencer, My
First Mac, 8/15. Sometimes your first Mac isn't even made by
Apple.
- Observers closing on Team
Nippon, SETIonMac, 8/15. We've been catching up for about two
months; we should pass them any day now.
- New @ Low End
Mac: Receive email information on new links.
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