1. Know the item you bid on

• If a description of an item is unclear, be sure to clarify the description with the seller before you bid.
• If you're not sure what an item is worth, do a little research before you decide what you're willing to pay.

2. Check the seller's reputation

• The number in parentheses next to a bidder's or seller's email address is that person's feedback rating—a tally of the comments other users have made about this seller.
• Click on that number to see actual comments—and find out what this seller is like to do business with.
• You may also be able to get more information at http://www.BBBonline.org, or from state and local consumer agencies.

3. Use a Proxy

• First, you specify the maximum amount you want to bid. That amount is kept secret and is your proxy bid.
• The system will bid for you as the auction proceeds, bidding only enough to outbid other bidders. If someone outbids you, the system immediately ups your bid.
• This continues until someone exceeds your maximum bid, or the auction ends, or you win the auction!
• Plus your proxy will never exceed what you're willing to pay for the item.
• Proxy bidding is not available for Dutch Auctions.

4. Make note of auction details

• Be sure to make a note of auction information. That way, you can contact the seller right away to complete the transaction if you're the high bidder. You'll need:
  • The seller's User ID and email address
  • The auction number
  • The item description
  • And the time, date and price you bid on the item
• To see the official results, just return to the item description page right after the auction closes. Or you can wait for the email notice from eBay.

5. Phone the Seller

• Talking one-on-one can make you feel more comfortable about your seller.
• Many people don't read their email every day. A call may also be the quickest way to reach your seller and close the deal!
• A quick call is a great way to resolve misunderstandings.

6. Protect Yourself

• Remember, eBay is only a venue and does not guarantee the ability of a seller to complete the transaction or the quality of the items.
• If you feel at all unsure about a transaction, ask the seller to use escrow for the payment.
• Negotiate escrow terms with the seller before you place a bid.
• Consider paying by credit card. Many cards offer insurance or reimbursement for transactions over $50.00.

7. Be Courteous to Other Users

• Treat everyone with the courtesy you expect to receive.
• When you send an email, take the time to write in complete sentences, with a salutation and closing. Those little touches make all the difference!