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Internet
Marketing News
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E-Commerce
News
Vignette
Acquires OnDisplay for $1.7 Billion
[May 22] The e-business applications provider is
adding XML capabilities to its product line.
FreeMarkets
Extends Electronic Marketplace
[May 22] B2B online marketplace Free Markets
Inc. Monday released a suite of Internet-based products for
professional buyers and suppliers.
eBay
Joins Mobile Fray
[May 22] Following the lead of several Net
industry giants, eBay Inc. Monday launched its own mobile Internet
strategy.
The
Power of Online in the Off-line World
[May 19] American online consumers in 2005 will
spend an estimated $632 billion in off-line channels as a direct
result of research that they conduct on the Web, says a new report.
IBM
to Offer Keynote's Site Performance Service
[May 19] IBM this week signed a deal to begin
re-marketing the Keynote Systems Perspective service for Web site
performance measurement to its e-business and hosting customers
throughout North America.
Intershop
Offers B2B Marketplace Toolkit
[May 18] Sell-side electronic commerce software
company Intershop Communications Inc. delivered the Intershop
Marketplace Toolkit, a set of products and technologies for building,
selling onto and enabling electronic marketplaces on the Internet.
FamilyMeds.com
Launches Web Pharmacy for Ames Stores
[May 18] FamilyMeds.com signed a deal to
co-branded English- and Spanish-language online pharmacies for Ames
Department Stores Inc. as part of FamilyMeds.com's ongoing B2B
initiative.
Cardonet
Upgrades e-Market Catalog Suite
[May 18] B2B catalog content solutions provider
Cardonet debuted version 2.0 of its catalog aggregation product,
Cardonet MarketStand Suite.
Mother's
Day a Hit With Online Shoppers
[May 17] Mother's Day was an e-tailer's dream as
shoppers went online in droves and spent an estimated $190 million on
everything from cards and flowers to books and videos.
VerticalNet,
CyberSource to Serve B2B Markets
[May 16] B2B Net market maker VerticalNet Inc.
said it is partnering with CyberSource Corp. to deliver a suite of
e-commerce services across VerticalNet's 56 different
industry-specific communities.
AOL,
AutoNation Form Virtual Auto Dealership
Vindigo
and inshop.com Partner
TechSmart.com,
uBid.com Sign Three-Year Pact
Auto
Industry Firms Plan Virtual Parts Exchange
Cisco,
General Growth Properties Link Mall Retailers Online
Record
Online Buying Spree Forecast for Mother's Day
Commerce
One Licenses Netegrity's SiteMinder
U.S.
House Votes to Extend Internet Tax Ban
PeopleSoft
Launches New B2B Unit
Homestore.com
Adds Productopia Services
Internet
Marketing News
E-mail
Marketing Without Burning the Brand
[May 2000]
- Though its possible to launch a robust e-mail campaign following
some basic steps, it pays to be aware of the fact you can inflict some
severe damage to your online brand with a flawed approach.
The
Rocky Road To Customer Loyalty
[May 2000] - Many
companies are struggling to create meaningful loyalty programmes,
particularly when it comes to creating tangible reward value, the easy
redemption of credits earned and building value in that loyalty
program.
The
Changing Face of E-Commerce
[May 2000] - As
online shopping becomes more mainstream, the face of the online
consumers, the ways they use the Web to shop, and the products they
buy online change on a monthly basis. About the only thing you can be
sure of is that once you think you understand the online retail
landscape, it changes.
Small
Business Buy, But Shy to Sell, Online
[May 2000] - US
small business spending on online transactions and purchases grew more
than 1,000 percent, rising from $2 billion in 1998 to $25 billion in
1999, according to a report by Access Markets International Partners
and Inc. Magazine.
Online
Grocery Market Treading New E-Commerce Waters
[May 2000] - From
less than $200 million in 1999, US online grocery spending will top
$8.8 billion in 2004, according to research by IDC, but it is taking a
growth path that no other e-commerce business has followed.
Leading
Advertisers of April 2000
[May 2000] - The
top advertisers on the Web from April of 2000, according to Nielsen//NetRatings.
Nearly
40 Percent of Home Buyers Use Web
[May 2000] - The
use of the Internet in searching for a new home has increased to
nearly 40 percent for home buyers, according to the National
Association of Realtors. The Internet is seen as a new delivery
channel by those in the real estate business, not as replacing an old
one.
E-Mail
Marketing Delivering the Message
[May 2000] - E-mail
marketing is big business, according to research by Jupiter
Communications, and its growth will come at the expense of direct
marketing. Commercial e-mail spending will reach more than $7 billion
in 2005.
Defining
Your E-commerce Model?
[May 2000]
- As the Internet pack continues to motivate offline companies into
joining the world of cyber commerce, it is important to assess how you
intend to structure your e-commerce model. Selling online is not for
the faint hearted.
The
Importance of Customer Loyalty
[May 2000] - Customer loyalty
has been hailed as the secret of online success as companies the
world-over search for ways to bring customers back repeatedly.
Selling
the Audience
[May 2000] - Defining your
role in the internet world is extremely important as it assists in
strategy development and goal setting.
As an online publisher do you know what role you are playing and do
you know what you are selling?
Ezines
- The Target Marketing Tool of the Future
[May 2000] - Email marketing
is being touted as the direct marketing tool of the future. As more
companies and individuals go online, email is proving to be one of the
most effective methods of reaching people and at a significantly lower
cost than that of using snail mail.
Nearly
40 Percent of Home Buyers Use Web
[May 2000] The
use of the Internet in searching for a new home has increased to
nearly 40 percent for home buyers, according to the National
Association of Realtors. The Internet is seen as a new delivery
channel by those in the real estate business, not as replacing an old
one.
Consumers
Unwilling to Pay for Music Downloads
[May 2000] Most
online consumers have not paid for digital music downloads, and they
don't expect to, according to a survey by Greenfield Online. This
unwillingness to fork over some dough for digital downloads
underscores the recording industry's problem of downloading music.
E-Mail
Marketing Delivering the Message
[May 2000] E-mail marketing
is big business, according to research by Jupiter Communications, and
its growth will come at the expense of direct marketing. Commercial
e-mail spending will reach more than $7 billion in 2005.
Few
Workers Link Internet to Decline in Performance
[May 2000] A
survey conducted by Greenfield Online and sponsored by pogo.com takes
a look at how Internet access at the office changes the way people
work and play during business hours.
Surveys
Show Effect of Internet on Businesses
[May 2000] A
pair of surveys of industry executives take a look at how the
Internet, in particular e-commerce, will change the way business is
done as more corporations go online.
Who
Says, 'the Internet Levels the Playing Fields'?
[May 2000] - I was at a presentation recently, no names
mentioned, where the speaker was talking about the advantages of the
internet and would you believe it, the speaker centred his talk around
how the internet "levels the playing fields of commerce".
"Word
Of Mouse"
[May 2000] - Many
marketing gurus will tell you, "word of mouth", is one of
the most powerful advertising carriers of the traditional world.
Developing
Your Online Business
[May 2000] - With the
internet growing so rapidly and there being almost a limitless supply
of news and information available on the web, it is not untypical to
find people sprouting internet rhetoric.
Banners
In The Marketing Mix
[May 2000] - Have you ever
given serious thought as to where banners fit into the marketing mix
and how it should be compared with traditional advertising options?
Planning
a Successful E-mail Campaign
Banners!
Do They Work?
Surviving
On Clicks Alone
Secrets
of Web Branding
Getting E-mail Marketing To Work
SA
Advertisers Lack Online Experience
The
Power Of Viral Marketing
Email
the "Killer APP" of the internet
Privacy
Issues Dividing Internet Consumers
Auto
Shoppers Increase Internet Use
Online
Ad Revenues Hit $4.6 Billion in 1999
Maybe
the End Can Wait
Growth
Rates Slowing for Online Travel
Taxpayers
Plugging In and Logging On
Top
E-Tailers of March 2000
Consumers
Shop, But Don't Buy Credit Online
The
Dot-Com Sky is Falling
120
Million Web Users Shop Online
Buying
Services Helping Car Dealers Close Deals
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