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Competitive Positioning
GoLive Dynamic Link for ASP is uniquely positioned as a solution for the visual designer to develop e-commerce and dynamically generated Web sites. No other solution is built with the intent of allowing Web designers to create dynamic sites without relying on templates or complex programming languages. With GoLive Dynamic Link designers can focus on designing creative, dynamically driven pages without worrying about the database details in the background. That said, it is important to position GoLive Dynamic Link for ASP in the market. Following are tables that highlight its unique positioning.
Database Functionality
Attribute   Adobe Golive with Dynamic Link Macromedia Drumbeat 2000 ASP Net Objects Fusion 4.0 Microsoft FrontPage Macromedia Dreamweaver
Target market - visual designers   Yes No No No Yes
Intuitive workflow designed for needs of visual designers   Yes No No No Yes
Simple database development workflow: design, link, test Yes No No No No
Generates high-quality ASP code automatically   Yes Yes Yes- with component No No
Does not require detailed knowledge or existence of the back-end database to prototype an interface   Yes No No No No
Improves visual designers' productivity (when doing database interfaces) giving them more time to improve their designs   Yes No No No No
E-commerce Functionality
Attribute   Adobe GoLive with Dynamic Link Macromedia Drumbeat 2000 e-Commerce NetObjects Fusion 4.0 w/e-commerce components Microsoft FrontPage Macromedia Dreamweaver
Target market-visual designers   Yes No Yes No Yes
Simplifies e-commerce interface development with an intuitive workflow and has samples of the most commonly required e-commerce pages   Yes No No No No
Works with e-commerce server or application that are ODBC compliant, using ASP on a Microsoft server   Yes Yes Yes but only select e-commerce servers are supported Yes but must develop from scratch Yes but only select e-commerce servers are supported
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