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Customer Rating System
Do you pride yourself on great customer service? The Yahoo! Store Customer Rating System is your chance to get the credit you deserve.

The Customer Rating System lets shoppers vote on their buying experience. The stores that get the highest ratings will get award symbols next to their names, to show that customers have voted them the best.

The Rating System is entirely voluntary for both merchants and shoppers:

  • Merchants can participate by logging into the Manager and clicking on "Enable Ratings" in the Customer Ratings section.

  • In stores that have signed up for customer ratings, there will be an extra box on the order form offering shoppers a chance to vote on the store's service.

  • Shoppers who opt to vote will be sent an email a few weeks later, asking them to rate the store.

  • Stores that achieve the highest overall ratings will get award symbols next to their names. Stores with high ratings also tend to show up higher in search results.




Do we have to participate in the system?

No, it's voluntary. And if you sign up (as described above), you can drop out later if you change your mind.

What will happen if we get a bad rating?

Our principle is, if you can't say anything good, don't say anything at all. Only the stores that get high ratings will have something next to their names.

What do you ask the customers?

We try to make it as simple as possible for them. A couple of weeks after they place their order, we send them an email asking them to rate their overall experience buying from you on a 5-point scale. Click here to see the rating form.

How do we find out how customers have rated us?

When you log in to the manager, your ratings will be displayed in a bar graph.

How do we see the customers' individual ratings?

When a customer completes the rating form, you will usually receive an email message with the order ID, the rating and any associated comments. Customers sometimes elect to send their rating anonymously (without the order ID) or to share their rating only with Yahoo! Shopping.

What happens if a merchant tries to trick the system by placing fake orders and giving himself good ratings?

If we notice a suspicious pattern in the ratings of a store, we'll remove them from the program.



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