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September 28, 1999

CLOROX CO /DE/ (CLX)
Annual Report (SEC form 10-K)

Management's Discussion and Analysis and statements about

future growth, are forward-looking statements based on

management's estimates, assumptions and projections. In

addition, from time to time, the Company may make forward-looking

statements relating to such matters as anticipated financial

performance, business prospects, new products, research and

development activities, plans for international expansion,

acquisitions, and similar matters. The Private Securities

Litigation Reform Act of 1995 provides a safe harbor for

forward-looking statements. In order to comply with the terms

of the safe harbor, the Company notes that a variety of factors

could cause the Company's actual results and experience to

differ materially from the anticipated results or other

expectations expressed in the Company's forward-looking

statements. These forward-looking statements are uncertain.

The risks and uncertainties that may affect operations,

performance, product development, and results of the Company's

business, some of which may be beyond the control of the

Company, include those discussed elsewhere in this Form 10-K,

marketplace conditions and events, and the following:


FLUCTUATIONS IN QUARTERLY OPERATING RESULTS COULD ADVERSELY

AFFECT STOCK PRICE. The Company cannot be sure that its

quarter-to-quarter operating results will improve, or that

if any improvement is shown, the degree of improvement will

meet expectations of investors. In addition, sales volume

growth, whether due to acquisitions or to internal growth,

can place burdens on the Company's management resources and

financial controls that, in turn, can have a negative impact

on operating results. To some extent, the Company sets its

expense levels in anticipation of future revenues. If actual

revenue falls short of these expectations, operating results

are likely to be adversely affected. Because of all of these

factors, the Company believes that quarter-to-quarter

comparisons of its results of operations should not be relied

upon as indications of future performance.

The price of the Company's common stock could fluctuate

substantially and decrease as a result of several factors,

including:

* future announcements concerning the Company or its

competitors;

* quarterly variations in operating results;

* the introduction of new products and line extensions

by the Company or its competitors;

* changes in product pricing policies by the Company

or its competitors;

* acquisition costs and restructuring and other charges

associated with acquisitions;

* changes in earnings estimates by analysts;

* changes in accounting policies; or

* the impact of general economic conditions in the United

States and in other countries in which the Company

currently does business.

In addition, stock markets have experienced price and volume

volatility and such volatility in the future could have an

adverse impact on the Company's market price.


INTERNATIONAL OPERATIONS EXPOSE THE COMPANY TO UNCERTAIN

CONDITIONS IN OVERSEAS MARKETS. The Company believes that

its international sales, which were 18% of net sales in fiscal

year 1999, are likely to increase as a percentage of its total

sales, because of both internal expansion and the addition of

First Brands international operations. As a result, the Company

will increasingly face the risks created by having foreign

operations, including:

* economic or political instability in its overseas markets; and

* fluctuations in foreign currency exchange rates that may

make the Company's products more expensive in its foreign

markets or negatively impact its sales or earnings.

All of these risks could have a significant impact on the Company's

ability to sell its products on a timely and competitive basis

in foreign markets and may have a material adverse effect on

the Company's results of operations or financial position.

The Company seeks to limit its foreign currency exchange risks

through the use of foreign currency forward contracts when

practical, but cannot be sure that this strategy will be

successful. In addition, the Company's international operations

are subject to the risk of new and different legal and

regulatory requirements in local jurisdictions, potential

difficulties in staffing and managing local operations, credit

risk of local customers and distributors, and potentially

adverse tax consequences.


INTEGRATION OF ACQUISITIONS AND MERGERS MAY NOT BE SUCCESSFUL.

One of the Company's strategies is to increase its sales volumes,

earnings and the markets it serves through the acquisition of,

or merger with, other businesses in the United States and

internationally. There can be no assurance that the Company

will be able to identify, acquire, or profitably manage

additional companies or operations or successfully integrate

recent or future acquisitions or mergers, including the First

Brands businesses, into its operations. In addition, there

can be no assurance that companies or operations acquired will

be profitable at the time of their acquisition or will achieve

sales levels and profitability that justify the investment made,

including the investment in First Brands.


FINANCIAL PERFORMANCE DEPENDS ON CONTINUOUS AND SUCCESSFUL NEW

PRODUCT INTRODUCTIONS. In most categories in which the Company

competes, there are frequent introductions of new products and

line extensions. An important factor in the Company's future

performance will be its ability to identify emerging consumer

and technological trends and to maintain and improve the

competitiveness of its products. The Company cannot be sure

that it will successfully achieve those goals. Continued product

development and marketing efforts have all the risks inherent

in the development of new products and line extensions, including

development delays, the failure of new products and line extensions

to achieve anticipated levels of market acceptance, and the cost

of failed product introductions.

GOVERNMENT REGULATIONS COULD IMPOSE MATERIAL COSTS. The

manufacture, packaging, storage, distribution and labeling of the

Company's products and the Company's business operations generally

all must comply with extensive federal, state, and foreign laws

and regulations. For example, in the United States, many of the

Company's products are regulated by the Environmental Protection

Agency, the Food and Drug Administration, and the Consumer Product

Safety Commission. Most states have agencies that regulate in

parallel to these federal agencies. The failure to comply

with applicable laws and regulations in these or other areas,

including taxes, could subject the Company to civil remedies,

including fines, injunctions, recalls or asset seizures, as

well as potential criminal sanctions, any of which could

have a material adverse effect on the Company. Loss of or

failure to obtain necessary permits and registrations could

delay or prevent the Company from introducing new products,

building new facilities or acquiring new businesses and could

adversely affect operating results.

ENVIRONMENTAL MATTERS CREATE POTENTIAL LIABILITY RISKS. The

Company must comply with various environmental laws and

regulations in the jurisdictions in which it operates, including

those relating to air emissions, water discharges, the handling

and disposal of solid and hazardous wastes, and the remediation

of contamination associated with the use and disposal of

hazardous substances. The Company has incurred, and will

continue to incur, capital and operating expenditures and

other costs in complying with those laws and regulations in

the United States and internationally. The Company is

currently involved in or has potential liability with respect

to the remediation of past contamination in the operation of

some of its presently and formerly owned and leased facilities.

In addition, some of the Company's present and former facilities

have been or had been in operation for many years, and over

that time, some of these facilities may have used substances

or generated and disposed of wastes that are or may be considered

hazardous. It is possible that those sites, as well as disposal

sites owned by third parties to which the Company has sent waste,

may in the future be identified and become the subject of

remediation. It is possible that the Company could become

subject to additional environmental liabilities in the future

that could result in a material adverse effect on the Company's

results of operations or financial condition.


FAILURE TO PROTECT OUR INTELLECTUAL PROPERTY COULD IMPACT OUR

COMPETITIVENESS. The Company relies on trademark, trade secret,

patent and copyright laws to protect its intellectual property.

The Company cannot be sure that these intellectual property

rights can be successfully asserted in the future or will not be

invalidated, circumvented or challenged. In addition, laws of

some of the foreign countries in which the Company's products

are or may be sold do not protect the Company's intellectual

property rights to the same extent as the laws of the United

States. The failure of the Company to protect its proprietary

information and any successful intellectual property challenges

or infringement proceedings against the Company could make it

less competitive and could have a material adverse effect on

the Company's business, operating results and financial condition.

(d) FINANCIAL INFORMATION ABOUT FOREIGN AND DOMESTIC OPERATIONS


AND EXPORT SALES.

Net sales, pretax earnings and identifiable assets related to

foreign operations (including Puerto Rico and exports) for

each of the last three fiscal years is included in the

International segment information in Note 19 - Segment

Information of the Notes to the Consolidated Financial

Statements, which appears on pages B-28 and B-29 of Appendix B

of the Proxy Statement, incorporated herein by reference.


ITEM 2. PROPERTIES

PRODUCTION FACILITIES. The Company operates production and

major warehouse facilities for its operations in 29 locations

throughout the United States, and its subsidiaries operate

production facilities in 24 locations internationally. Most

of the space is owned. Some space, mainly for warehousing, is

leased. The Company also leases six domestic regional

distribution centers for the Company's products which are

operated by service providers. None of the Company's facilities

were closed during fiscal year 1999, and one former production

facility, in Kansas City, Missouri, was sold. The Company

acquired property adjacent to its production facility in

Fairfield, California, for warehousing space during fiscal year

1999. The Company considers its manufacturing and warehousing

facilities to be adequate to support its business.

OFFICES AND R&D FACILITIES. The Company owns its general office

building located in Oakland, California. The Company also owns

its Technical Center and Data Center located in Pleasanton,

California. The Company leases its research and development

center and its engineering research facility for Glad and

GladWare products, which are located in Willowbrook, Illinois,

and Kennesauw, Georgia, respectively. The Company also leases

its research and development center for STP products located in

Brookfield, Connecticut. The Company plans to close the leased

First Brands general office building and to sublease such space

in the near future. Leased sales and other office facilities

are located at a number of manufacturing and other locations.

ENCUMBRANCES. None of the Company's owned facilities are encumbered

to secure debt owed by the Company, except that the manufacturing

facility in Belle, Missouri, secures industrial revenue bond

indebtedness incurred in relation to the construction or upgrade

thereof.


ITEM 3. LEGAL PROCEEDINGS

None.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


EXECUTIVE OFFICERS OF THE REGISTRANT

The names, ages and current positions of the executive officers of

the Company are set forth below:

Name (Age) and Year Elected to Current Position Title and Current Position(s)

- -

G. C. Sullivan             (59)      1992                      
Chairman of the Board and Chief Executive Officer

G. E. Johnston             (52)      1999                      
President and Chief Operating Officer

R. T. Conti                (44)      1999                      
Group Vice President 

P. N. Louras, Jr.          (49)      1992                      
Group Vice President

L. S. Peiros               (44)      1999                      
Group Vice President

K. M. Rose                 (51)      1997                      
Group Vice President - Chief Financial Officer

P. D. Bewley               (53)      1998                      
Senior Vice President - General Counsel and Secretary

A. W. Biebl                (50)      1999                      
Senior Vice President - Product Supply

F. A. Tataseo              (45)      l999                      
Senior Vice President - Sales

J. M. Brady                (45)      1993                      
Vice President - Human Resources

C. M. Couric               (53)      1995                      
Vice President - General Manager, Brita Products

W. L. Delker               (45)      1999                      
Vice President - Research & Development

S. D. House                (38)      1999                      
Vice President - General Manager, Latin America

R. C. Klaus                (54)      1995                      
Vice President - Corporate Administration

D. G. Matz                 (37)      1999                      
Vice President - General Manager, Home Care

H. J. Salvo, Jr.           (51)      1991                      
Vice President - Controller

G. R. Savage               (42)      1999                      
Vice President - General Manager, Glad Products

S. S. Silberblatt          (47)      1999                      
Vice President - Corporate Communications and 

Public Affairs

D. G. Simpson              (45)      1997                      
Vice President - Strategy and Planning

K. R. Tandowsky            (42)      1998                      
Vice President - Information Services

S. R. Vogel                (38)      1999                      
Vice President - General Manager, Laundry Additives

S. A. Weiss                (43)      1999                      
Vice President - General Manager, Food & 

Professional Products

There is no family relationship between any of the above named

persons, or between any of such persons and any of the directors

of the Company or any persons nominated for election as a

director of the Company. See Item 10 of Part III of this

Form 10-K.

G. C. Sullivan, P. N. Louras, Jr., J. M. Brady and H. J. Salvo

have been employed by the Company for at least the past five

years in the same respective positions as listed above. The

other executive officers have held the respective positions

described below for at least the past five years:

G. E. Johnston joined the Company in July 1981 as Regional

Sales Manager - Special Markets. Prior to his election as

President and Chief Operating Officer effective January 20, 1999,

he was Group Vice President from July 1, 1996 through January 19,

1999, Vice President - Kingsford Products from November 17, 1993

through June 1996, and Vice President - Corporate Development

from June 1992 through November 16, 1993.

R. T. Conti joined the Company in 1982 as Associate Region Sales

Manager, Household Products. Prior to his election as Group Vice

President effective September 1, 1999, he was Vice President -

General Manager from July 1999 through August 1999, Vice President -

Kingsford Products from July 1996 through June 1999, and Vice

President - International from June 1992 through June 1996.

L. S. Peiros joined the Company in 1982. He was elected Group Vice

President effective January 20, 1999. Prior to that, he served as

Vice President - Household Products from June 1, 1998 through

January 19, 1999, Vice President - Food Products from July 1995

through June 1998, and Vice President - Corporate Marketing Services

from September 1993 until July 1995.

K. M. Rose joined the Company in 1978 as a Financial Analyst. Prior

to her election as Group Vice President - Finance and Chief Financial

Officer effective December 1, 1997, she was Vice President - Treasurer

from July 1992 through November 1997.

P. D. Bewley joined the Company in February 1998 as Senior Vice

President - General Counsel and Secretary. From 1994 through January

1998, he was employed by Nova Care, Inc., as Senior Vice President -

General Counsel and Secretary, and prior to that was employed by

Johnson & Johnson as Associate General Counsel.

A.W. Biebl joined the Company in January 1981 as Director of

Manufacturing for the Food Service Products Division. Prior to

his election as Senior Vice President - Product Supply effective

September 1, 1999, he was Vice President - Product Supply from

May 1992 through August 1999.

F. A. Tataseo joined the Company in October 1994 as Vice

President - Sales and was elected as Senior Vice President

Sales effective September 1, 1999. Previously, he was employed

by The Pillsbury Company (Division of Grand Metropolitan Inc.)

as Vice President, Sales (March - September 1994), and as Vice

President, Direct Sales Force (June 1993 - February 1994); and

also held various positions at The Procter & Gamble Company

prior to that.

C. M. Couric joined the Company in 1973 as a brand assistant in

the Household Products marketing organization. Prior to his

election in July 1995 as Vice President - General Manager, Brita

Products, he had served as Director, Brita Operations since 1988.

W. L. Delker joined the Company as Vice President - Research &

Development in August 1999. Prior to that, he was General Manager

of Six Sigma Quality for GE Silicones, a division of GE Plastic,

from February 1998 through July 1999, and General Manager of

Technology for GE Silicones from January 1994 through January 1998.

S. D. House joined the Company in 1983 as a staff accountant. Prior

to his election as Vice President - General Manager, Latin America

effective July 1, 1999, he was Vice President - Treasurer from December 1,

1997 through June 1999, and prior to that he had served as a Director

of Finance for the international business and also had held various

positions in auditing, financial analysis and forecasting.

R. C. Klaus joined the Company in 1977 as Regional Sales Manager

(Baltimore) for Household Products. Prior to his election as Vice

President - Corporate Administration in November 1995, he was Vice

President - Clorox Professional Products from March 1994 through

October 1995, and Vice President - Food Service Products from May 1990

through March 1994.

D. G. Matz joined the Company in 1986 as a brand assistant in the

Company's Household Products marketing organization. Prior to

his election as Vice President - General Manager, Home Care

effective September 1, 1999, he was Category General Manager - Home

Care from February 1999 through August 1999, Director of Marketing - Home

Care from December 1997 through August 1999, Director of Marketing -

Food Products and Auto Care from August 1995 through November 1997,

and Group Marketing Manager - Laundry Care Additives from January 1994

through July 1995.

G. R. Savage joined the Company in 1983 as an Associate Marketing

Manager. He was elected Vice President - General Manager, Glad

Products effective January 20, 1999. Prior to that, he served as

Vice President - Food Products from December 1, 1997 through January 19,

1999, and Director of Marketing for the Household Products business

from 1993.

S. S. Silberblatt joined the Company in 1980 in the marketing department

for Kingsford products. Prior to his election as Vice President-

Corporate Communications and Public Affairs in February 1999, he was

Director of Business Development.

D. G. Simpson joined the Company in 1979 in the brand management

function. He was elected Vice President - Strategy and Planning

effective December 1, 1997. Prior to that, he had served as head of

corporate strategic planning.

K. R. Tandowsky joined the Company in 1981 as a Staff Accountant.

He was elected Vice President - Information Services effective February 7,

1998. Prior to that, he had served as Director of Finance for the

Kingsford products business from 1994 and Director of Corporate Finance,

Treasury from 1992.

S. R. Vogel joined the Company in 1988 as a brand assistant in the

marketing organization. Prior to his election as Vice President- General

Manager, Laundry Additives effective September 1, 1999, he was Category

General Manager - Laundry Cleaning Additives from February 1999 through

August 1999, Marketing Director - Laundry Cleaning Additives from 1997

through January 1999, Group Marketing Manager - Laundry Cleaning Additives

from 1995 through 1996, and Group Marketing Manager Home Cleaning from

1994 to 1995.

S. A. Weiss joined the Company in 1994 as an area general manager

for the Pacific Rim business. He was elected Vice President -

General Manager, Food & Professional Products effective February 1,

1999. Prior to that, he was Vice President - Asia Middle East from June 1998

through January 1999 and he held the position of Area General

Manager Asia-Middle East from 1994 until his election as an officer.

Before joining the Company, he had been employed by Bristol Myers

Squibb in international and domestic marketing assignments.


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