  Overview Keynotes & General Sessions Designer Track Developer Track Producer Track Business Track Intranet Track Full-Day Workshops Special Events Schedule Presentations Exhibitor info Sponsor info Advisory Board Faculty Sponsors Press Information
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The Designer Track
You are the professional whose job involves designing or developing the user experience, and the Designer Track is for you. Sessions will focus on skills related to client-side design, including JavaScript and DHTML, as well as graphics, interaction and navigation design for Web sites.
New! Designer Sessions Added! The Fine Art of Screen Design Bob Slote, VP Design, Interactive Bureau Wednesday December 8, 1:30 p.m. to 2:45 p.m. Any designer who creates interface designs on the Web must attend this session. You will leave with an understanding of how to use metaphors, a feel for layout design, and the ability to look at a computer screen interface in a sensorial, interactive new way. You'll also learn how to decipher business strategy, brand and usability for the success of a visually pleasing Web site. Speed Web Design With CSS and Cross-Browser DHTML Raine Bergstrom, Group Product Manager of Adobe Internet Products, Adobe Wednesday, December 8, 1999 , 4:30 p.m. to 5:45 p.m. Learn how to use Cascading Style Sheets and Cross-Browser DHTML to build dynamic, fluid, professional Web sites. Find out how these innovations and built-in JavaScript actions have helped to streamline time-consuming processes such as designing at the page level, maintaining links at the site level, and updating Web sites at all levels. See the top tips and tricks you need to know to put DHTML and CSS to use on your own sites. Quality Before Design: Think Before You Start to Build George Olsen, Manager of Web Architecture, How2HQ.com Wednesday, December 8, 1999 , 6 p.m. to 7:15 p.m. Learn to manage the interaction among marketing, advertising, and information architecture techniques by using market analysis, user personas, and scenarios. You can use traditional IT-type requirements, development techniques and more to complement your management efforts. We'll delve into the strengths, weaknesses and real-world constraints of each approach and also talk about what to do if you didn't do any of this up front and find yourself redesigning an existing site. Take Interaction Design to the Next Level Nathan Shedroff, Chief Creative Officer, vivid studios Thursday, December 9, 1999 , 11 a.m. to 12:15 p.m. Information Design and Interaction Design are accepted now as necessary components to building interactive media. There are plenty of books that cover the basics of each but few that delve deeply into the possibilities of building interesting experiences beyond clear navigation -- or the ramifications of such sites. Join Nathan as he dives into more advanced ideas, drawing from extraordinary examples OFFLINE to use as inspiration for the next generation of experiences ONLINE. Build the All-Flash Interface Kevin Lynch, VP Engineering of the Interactive Multimedia Applications and Tools Division, Macromedia Thursday, December 9, 1999 , 1:15 p.m. to 2:30 p.m. Flash has become an all-but-ubiquitous plug-in architecture and easily the most widely used media-rich development environment on the Web in the past year. With the recent release of Flash 4, Macromedia has given designers and developers the capability to build interactive and user experiences which can gracefully degrade to support older browsers and those without the Flash plug-in. Learn how you can take full advantage of this technology to create through-and-through Flash-based interfaces that will run nearly everywhere. Navigation Design with Cross-Browser DHTML Dori Smith, Author, Chalcedony Consulting. Thursday, December 9, 1999 , 4:15 p.m. to 5:30 p.m. Many Web site developers use DHTML to move images around the page and to create fancy, flashy, but not terribly useful effects. Learn how to take UI elements from traditional applications and create them on the Web in DHTML, and gain an understanding of what can and can't be done with the latest and greatest browsers. Come without fear of working with the code - we'll take you past image rollovers and simple stylesheets. First Impressions: Optimize Your Site's Home Page Design Andrew Chak, Interactive Architect, Bowne Internet Solutions. Thursday, December 9, 1999 , 5:45 p.m. to 7 p.m. Optimizing home page design is critical to a Web site's success. Join interactive architect Andrew Chak in exploring how sites can be improved in the context of their objectives. Learn different home page models and user interface design strategies, based on actual user research. We will also use case studies to review techniques for creating a positive first impression that resonates and engages with your intended audiences. Make Your eCommerce Site Shoppable Seth Gordon, Usability Engineer, USWeb/CKS Friday, December 10, 1999 , 11 a.m. to 12:15 p.m. Improved usability can dramatically improve the conversion rate of browsers to buyers and help buyers more easily complete transactions. Improve your site's shoppable appeal with three top concerns in mind: 1) what makes a site usable, and how do these considerations help establish a company's dominance in the marketplace; 2) where do most sites fail in usability and how can you avoid common pitfalls; and 3) what does it take to create a site that is visually appealing, useful, valuable, fun, attentive and responsive to visitors. Wring the Last Bit of Power Out of Photoshop Mikkel Aaland, O'Reilly Author, Tor Productions Friday, December 10, 1999 , 1:15 p.m. to 2:30 p.m. In today's world of low bandwidth and less-than-perfect display systems, designers and Web producers need to create Web images and graphics that download fast and contain browser-safe colors. Get the skills you need to design real-world solutions to these issues with specific emphasis on two powerful Web production tools: Adobe Photoshop 5.5 and Adobe ImageReady 2.0. In particular we'll focus on making Photoshop Web friendly, setting up Photoshop and ImageReady to work together, and using Photoshop as a Web-layout program. Please note: all session and schedule information is subject to change without notice. |
