IDENTITY STYLE GUIDE FOR WEB AND PRINT
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The Role of the Brand Identity |
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A brand represents a promise to its customers. It presents a standard of quality and a point of comparison with other products or services. While our brand perception is created from the sum of all interactions with AltaVista, including the use of our site, advertising, word-of-mouth, and press reports, it is the identity that must verbally and visually represent the brand.
Given the importance of the brand, we have created usage standards that must be followed when using our identity, whether on-line or off-line, in any use. Please refer to the Brand Identity guidelines below for the proper standards and downloadable logos.
Please click here to find out why AltaVista has changed the current logo.
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Permission for Use of the AltaVista Logos, Screenshots and Linking to our site |
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Before you can download the AltaVista logos, use screenshots or link to our site, you must agree to our site license agreement. You will be prompted to agree before downloading any materials. We believe the positive equities of the AltaVista brand-smart, dynamic, thought provoking, and objective-will truly add value to your marketing and business efforts. Thank you for your cooperation.
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Trademark Information
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Proper trademarks and credit lines must be used with the AltaVista identity. AltaVista is a registered trademark of AltaVista Company.
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Logotype
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Only the logo treatments shown below may be used to represent AltaVista, unless express permission is given by AltaVista Corporate Marketing.
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Signature Clear Space
and Minimum Size
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The AltaVista identity must stand apart from any
other words, graphics to clearly distinguish it as a
brand mark. A distance equal to at least 1x must be
maintained around the furthest point from each side of
the identity.
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Logotype Approved Signature Treatments
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To ensure maximum legibility, the identity should always be designed and placed in a way to create maximum contrast. For light colored backgrounds, use black for the AltaVista identity. For dark colored backgrounds, reverse the type out in white. Also avoid printing the identity on complex backgrounds.
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Logotype: Unauthorized Uses
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The logo should never be altered in any way, including:
- Do not change the placement of the logo with other elements
- Do not change the color treatment of any of the elements
- Do not print the identity in a repeat pattern
- Do not alter or stretch the identity
- Avoid patterned backgrounds that interfere with legibility
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Signature Colors
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Use only the approved colors for the AltaVista identity, as outlined below:
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Typeface
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The AltaVista identity uses a specially styled version of Helvetica type. Do not attempt to recreate the identity using Helvetica or any other font. Only use the approved logo, provided in electronic form at our site.
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Corporate Communications
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The preferred company typeface for corporate communications materials is avenir. See the typeface family below:
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Questions?
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Should you have any questions after consulting these guidelines, please contact us at:
brand@av.com
Or via mail at:
AltaVIsta Company
Corporate Marketing
1070 Arastradero
Palo Alto, CA 94064
(650) 320-7700
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Download Logos
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LOGO USE