Why Exhibit at ISPCON Canada?

In many ways, Canada is more attuned to the benefits of going online than their U.S. neighbors. Canada is already among the most wired countries in the world -- approximately 70 percent of Canadians will have high-speed capability by 2000. Canadians are more comfortable with technology than their U.S. counterparts – for example, Canadians make more than 80 percent of their banking transactions electronically – and the majority of Canadians online are already experienced at ordering product over the Internet. All these factors mean Canadian ISPs operate in a highly competitive environment where reliable bandwidth, feature-rich menus of services and customer retention are at a premium.

Canadians also have historically had more options for connecting to the Internet. While telcos have the lion’s share of the market, cable companies continue to attract customers at an increasing rate – combined, Canada’s cable services report more Internet customers than the country’s number two ISP, AOL Canada. Cable’s percentage of market share is well beyond that in the States. Many remote parts of the country rely on satellite and wireless connectivity. ISPCON Canada offers you the opportunity to promote your products and services to providers of all flavors of connectivity.

Most importantly, Canada’s ISP community, while only numbering in the high hundreds, controls purchasing for tens of millions of dollars in equipment and services. ISPCON Canada is your once-a-year opportunity to reach buyers from national, regional and niche market ISPs.

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Download IW Canada and ISPCON Canada 2000 Audience Demographics Presentation