In addition, Nielsen//NetRatings has named Apple’s website, www.apple.com, the most popular destination for movie trailers on the web.* Contributing to the success of Apple.com’s Quicktime-based movie trailer section, downloads for New Line Cinema’s “The Lord of the Rings” preview, encoded exclusively in QuickTime, topped 12 million since its April 7 debut, making it one of the largest online entertainment events ever.