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Blizzard Entertainment® On-Line Privacy Policy

Blizzard Entertainment, its parent company and its affiliate companies ("Blizzard Entertainment") respect the privacy of its on-line visitors and recognize the importance of providing a secure environment for them. This Privacy Policy details how Blizzard Entertainment safeguards the privacy of its on-line visitors. Please note that when you link to other sites from any of the Blizzard Entertainment web sites listed below, the Blizzard Entertainment Privacy Policy does not apply to, and cannot control the activities on, those other sites. Also, this Privacy Policy may change from time to time, so please check back periodically to ensure that you are aware of any changes.

This Privacy Policy will tell you:

The Blizzard Entertainment Privacy Policy currently applies to the following web sites:

www.battle.net
www.blizzard.com

Blizzard Entertainment also owns other domain names that point to the websites listed above. In addition, we may add new web sites from time-to-time, which may or may not be listed.

What personal information is collected?

Blizzard Entertainment only collects personal information on a voluntary basis. If an on-line visitor submits information to Blizzard Entertainment, it will usually take the form of either: (1) the purchase of goods or services through our on-line stores; (2) product registration or registration for on-line game participation; (3) player match-up services; (4) warranty registrations; (5) contest registrations; (6) a consumer complaint; and/or (7) surveys. Personal information collected may include your name, home address, phone number, e-mail address, age, and/or birth date. We do not require this information to gain access to our sites, however, you will not be able to access certain areas that require registration or receive materials such as newsletters unless such information is provided.

Visitors purchasing products or services through our on-line stores will be required to provide additional information such as a valid credit card number and expiration date.

What other types of information may we collect?

Your web browser or client software may transmit certain geographic information or information regarding the capabilities of your computer to Blizzard Entertainment. Blizzard Entertainment may use this information to generate aggregate statistics about our user community. This information is never linked to you or your household in any way.

What are cookies and how do you use them?

Cookies are a feature of your web browser that allows web sites to transfer bits of information to your computer for record-keeping purposes. A cookie stored on your computer can be used to "remember" things like your password, or that you have already registered.

Blizzard Entertainment may use cookies on its websites. This allows us to speed up your future activities, saving the time you would normally spend entering information such as your password or registration. In addition, cookies may be used to uniquely identify the user or to retrieve user information for promotional or marketing purposes.

What are Internet protocol addresses?

An Internet protocol ("IP") address is the unique number assigned to your server or Internet Service Provider ("ISP"). Blizzard Entertainment may track such IP addresses for system administration or to report aggregate information. Blizzard may also use IP addresses to limit utilization of our servers from any one system in an effort to prevent our servers from being abused.

Who is collecting your information?

When you are asked for information while on a Blizzard Entertainment site, you are sharing that information only with Blizzard Entertainment, unless specifically stated otherwise. Some services, however, are provided in conjunction with partner companies. If another company other than Blizzard Entertainment is collecting your personal information, you will be notified at the time the information is collected. If do not want your information shared, you can choose not to allow the transfer of information by not using that particular service or by not providing any information at that time.

Please be aware that advertisers or web sites with links to our sites may collect personal information about you. And remember, the Blizzard Entertainment Privacy Policy does not apply to, and cannot control the activities of, those other advertisers or web sites.

How may my personal information be used?

The personal information you provide Blizzard Entertainment will allow us to fulfill your product or service order; alert you of new products, features, or enhancements; and/or notify you of upgrade opportunities, contests, or special events. Unless you choose otherwise, we may also provide your personal information to other companies or organizations that offer products that may be of interest to you.

Lastly, we may use your personal information for internal marketing, profiling, or demographic purposes, so we can adapt our products and services to better suit your needs. We do this to better understand and serve our customers.

With whom may my personal information be shared?

As a general rule, Blizzard Entertainment will not disclose any of your personal information except when we have your permission. However, we may need to disclose your personal information to third party vendors to fulfill orders or to process mailings. In special circumstances, we may also disclose such information if there is a violation of our End User License Agreements or our Terms of Service or Use Agreements or if we have a good faith belief that the law requires it.

What choices do I have regarding the collection, use, and distribution of my personal information?

Blizzard Entertainment allows you to control the way that we use personal identifying information that we might obtain. At the time you provide personal information, the Blizzard Entertainment websites give you the option of declining any future offers or information about new products, promotions, or services. In addition, many of the "mailings" Blizzard Entertainment may send you, such as newsletters, have procedures within them to cancel the receipt of any future mailings. You can also contact us if you would like to change the way we use your information, e.g. if you do not want Blizzard Entertainment, its parent company or a affiliate company to send you e-mail or postal mail about our products or services.

You may contact us at Blizzard Entertainment Privacy / Opt-Out at 19840 Pioneer Avenue, Torrance, California 90503. You can also contact us at (800) 953-7669 or by e-mailing us at opt-out@blizzard.com. However, please indicate what publications or services you no longer wish to receive so that we may better address your needs.

How secure is my personal information?

Blizzard Entertainment has taken steps to assure that all information collected will remain secure and in its original form, i.e. free from any alteration. As such, access to all personal information is strictly controlled. In addition, we will take reasonable steps to assure that third parties to whom we transfer any data will provide sufficient protection of personal information.

What do I do if I want to correct or review my personal information?

If for any reason you are concerned with the way we are using your personal information, or would like to correct or request that we cease from using such personal information, please contact Blizzard Entertainment Privacy On-Line at 19840 Pioneer Avenue, Torrance, California 90503. You can also contact us at (800) 953-7669 or by e-mailing us at privacyonline@blizzard.com.

What if I have a question or complaint?

If you have any questions or wish to file a complaint, please feel free to e-mail us at privacy@blizzard.com or send a letter addressed to Blizzard Entertainment Privacy Policy, Attn: Rod Rigole, at 19840 Pioneer Avenue, Torrance, California 90503.

Note to Parents:

We recognize a special obligation to protect personal information obtained from young children. We urge parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line. No information should be submitted to Blizzard Entertainment by children 12 and under. Children under the age of 17 and over the age of 12 should encourage their parents to review this privacy policy and to contact us if they would like to evoke our opt-out policy or to raise any concerns.

By using the Blizzard Entertainment web sites listed herein, you signify your assent to the Blizzard Entertainment Privacy Policy. If you do not agree to this policy, please do not use these web sites.

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On-line Privacy Policy
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