Each piece of the online campaign plays a role in bringing about the desired result. Depending on specific circumstances, Tenagra works with clients to:

Evaluate how the client's competitors are using the Internet and how the client can uniquely differentiate itself in the online arena.

Assess pre-existing online references and discussions related to the client.

Define concrete objectives for the client's on-line presence, along with a strategy for meeting those objectives.

Survey the client's organization, clients and suppliers to determine preconceptions and expectations related to the organization's Internet activities.

Plan a strategy for integrating the client's on-line activity with their off-line marketing and advertising strategies.

Determine how to best use the client's web site as a means of building a relationship with their local, national, and global community.

Assess data and network security considerations related to the client's use of the Internet.

Specify concrete criteria and a process for measuring and evaluating the results of the client's on-line activities.

Define policies for employee use of Internet assets, along with procedures for making and approving enhancements and revisions to the organization's web site.

Setup procedures for responding to inquiries received via the Internet.

Recommend budgets and schedules for implementing the client's Internet activities.

No two organizations are the same, so strategic planning activities are always tailored to the specific needs of each client. But the above items comprise many of activities typically undertaken as part of an online campaign.

Before the first web page is created, Tenagra proactively works with its clients to define a winning strategy upon which the successful Internet campaign is based.