Shooting a professional photograph requires an understanding of factors such as layout, composition, perspective, lighting, and exposure. Web design is similar. While learning basic HTML is easy, building an effective online communication requires professional skills in marketing communications and online design combined with experience in using the interactive medium. Our services include:

Content Design.

A web site needs to communicate with the online audience in a manner that effectively utilizes the interactive nature of the medium. We work with clients to define compelling content and establish useful online resources that will encourage repeat web site traffic. Making our clients successful requires creating engaging online copy containing effective and persuasive messages.

A web site visitor will measure an organization's professionalism and sophistication by the impression they get during the first 15 seconds they spend on the organization's web site. Designing a professional and consistent look and feel for a web site is critical to its acceptance. The approach we take for our clients is to provide an engaging graphic design while respecting the unique set of constraints caused by the limitations of the computer screen resolution and the slow connection speeds of many users.

Making a web site easy to navigate and presenting information in an intuitive, comprehensible and comfortable layout are the core of the architectural design of a web site. We work with our clients to create an architectual design for their web sites that helps guide the viewer along a path that effectively presents the desired message.

Web site testing is used to evaluate the site's performance for a variety of user configurations and browsers, and to gauge the web site's effectiveness with trial audiences.

Unlike a printed brochure, a web site is an evolving communication. Tenagra works with its clients to put in place a plan for updating and enhancing site content.

Tenagra creates truly effective online communications and a picture of professionalism and quality for its clients by combining extensive experience in interactive communications with expertise in designing high-impact, low-bandwidth web sites.

Without proper focus on site design, online marketing efforts are likely to create a negative impression.