Red Herring Communications has created this privacy statement to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this Web site: Redherring.com. We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information. We use cookies only to track unique visitors to our site. Our site's registration form requires users to give us contact information and demographic information. Users may opt out of receiving future mailings; see the choice/opt-out section below. Demographic and profile data is also collected at our site. This information is shared with advertisers on an aggregate basis only. This site contains links to other sites. Redherring.com is not responsible for the privacy practices or the content of such Web sites. This site has business relationships with other sites that provide additional information to our users or where we provide our editorial content to these sites. Any information collected on our site is shared in aggregate only with our partners. Our site uses an order form for customers to request information, products, and services. We collect visitors' contact information and financial information. Contact information from the order form is used to send orders to our customers. Financial information that is collected is used to bill the user for products and services. Our online surveys ask visitors for contact information and demographic information. Profile data is also collected at our site. Contact information is used to send orders to our customers and subscribers only. Demographic and profile information is shared with advertisers on an aggregate basis only. This site makes forums and message boards available to its users. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information. This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Our site provides users the opportunity to opt out of receiving communications from us and our partners at the point when we request information about the visitor. This site gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service, and changing and modifying information previously provided. You can visit the following URL: http://www.redherring.com/mail Contacting the Web site If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact: Rafe Needleman Red Herring Communications 1550 Bryant Street Suite 450 San Francisco, CA 94103 privacy@redherring.com